Lina Xiong and Rick Gage - a ttra love story
President's Message with Susan Bruinzeel
advancing tourism research globally
Official publication of the Travel and Tourism Research Association
2016 | Second Edition
Register for the 2016 Marketing Outlook Forum conference, October 24 to 26, Fort Lauderdale, Florida USA
Read updates submitted by ttra Members and Staff
ttra Member & STAFF Spotlight
2016 Annual Conference recap
Executive Director, Kathy Palmer, answers your membership- related questions
Highlighting our PLATINUM and GOLD ttra Partners
Did you Know...?
Up next - chapter conferences in Rapid City, SD (CenStates), Edmonton, AB (Canada)
A recap of the 2016 Annual Conference in Vail, CO
ttra Partner Spotlight
Table of Contents
YOU ASK. WE ANSWER.
2016-2017 Board of Directors
Meet the 2016-2017 Board of Directors
Find out about ttra Member benefits - this quarter, we highlight the SPRN Listserv
Discover what the ttra Chapters have been up to recently
Catching up with the ttra Chapters
ttra connects is published quarterly by the Travel and Tourism Research Association.
For questions, comments, or submissions, please contact Patricia Thacker at firstname.lastname@example.org or call 248-708-8872 ext. 204.
ttra announces new president and executive board
Susan Bruinzeel assumes role of association President, Jeffrey Eslinger the role of Chairman
susan Bruinzeel, 2016-2017 ttra President
Senior Director Planning & Research, San Diego Tourism Authority
It was a pleasure seeing so many of the usual ttra family and meeting all the first-time attendees at the Annual Conference. More than 320 people attended the conference in Vail, Colorado. We heard from experts across the market research industry, who challenged our thinking and provided tools to take back to the office. We also were fortunate to have an amazing backdrop of mountain views and fresh air to network and connect with peers. We have completed an evaluation, which was very positive overall, and will be using your feedback in planning for the annual International conference in Quebec City next year. I am very much looking forward to being in the home of our largest chapter outside the U.S., Canada and in the beautiful and historic Quebec City in June 2017.
Now, onward to the future, and the outlook for 2017 and beyond. As research professionals, it is our role to bring all the research and data insights together to determine implications for our organization’s planning. Marketing Outlook Forum in Fort Lauderdale, Florida in October is the conference that brings that future look together for all the travel industry segments. The outlook for the economy, leisure travel, business and meetings travel, attractions, and more will be presented by experts so that we have the latest expectations for the future.
The association is dedicated to bringing you valuable conference learnings, and year-round resources to support your professional development. While conference planners are hard at work delivering great conference value to the membership, the Treeline team with your Board of Directors continue to focus on the execution of the strategic plan to provide more member value and a reinvigorated ttra brand for the future. I look forward to sharing the results of this work over the course of the year. If you ever have any thoughts about how the association can work better for you, please contact me.
Dear Friends and Colleagues of ttra,
Those in attendance at second BOD meeting on June 13, 2016 in Vail, Colorado:
Executive Committee -
Dan Mishell (Chairman),
Jeffrey Eslinger (President), Susan Bruinzeel (First VP),
Marion Joppe (Second VP),
John Markham (Treasurer)
Sue Beeton, Jamie Faulkner Mageau, Dan Fesenmaier, Bob Frohoff, Nate Gieryn, Julie Gilbert, Charles Goeldner, Duane Vinson, Ian Henderson (Chapter Liaison)
2016/17 Incoming Executive/Directors -
Scott Russell (incoming Second VP); LuAnn Reiners (incoming Chapter Liaison), Esra Calvert and Erin Francis- Cummings (incoming Directors)
Chapter Presidents -
Carolyn Childs (Asia-Pacific), Michel Dubreuil (Canada), Michelle Drecker (Hawai'i), LuAnn Reiners (CenStates), Sean Ruane (Europe),
Andria Godfrey (SouthEast),
Ken Bartkus (Greater Western), Matt Clement (Texas)
ttra Staff -
Kathy Palmer (ED), Patricia Thacker (Associate ED), Susan Donaven (Accountant)
ttra ANNOUNCES NEW PRESIDENT & EXECUTIVE BOARD
Susan Bruinzeel Assumes Role of Association President, Jeffrey Eslinger the role of Chairman
Vail, CO, June 16, 2016 – Travel and Tourism Research Association (ttra), the leading association for travel and tourism research, announces the installation of its 2016/2017 Executive Officers.
ttra’s executive board members serve one-year terms from June to June, commencing at the Association’s annual international conference each summer. This year’s Officers and Board of Directors were appointed on June 16, 2016, at ttra’s 47th Annual International Conference in Vail, Colorado.
Susan Bruinzeel, President, serves as Senior Director, Planning and Research, San Diego Tourism Authority.
Marion Joppe, 1st Vice President, serves as Professor, University of Guelph, School of Hospitality and Tourism Management.
Scott Russell, 2nd Vice President, serves as Director of the Research Center, Las Vegas Convention and Visitors Authority.
John Markham, Treasurer, serves as President, Markham & Associates.
Jeffrey Eslinger, Chairman, serves as Senior Director, Client Insights, D.K. Shifflet and Associates Ltd.
The ttra Board of Directors includes Members from across the world. A complete list of Board of Directors is available on the next page or online at www.ttra.com/about-us/board-staff/.
Jeffrey Eslinger, Chairman
D.K. Shifflet & Associates Ltd.
Susan Bruinzeel, President
San Diego Tourism Authority
Dr. Marion Joppe, First Vice President / Conference Chair
University of Guelph: School of Hospitality, Food & Tourism Management
Scott Russell, Second Vice President / Membership Chair
Las Vegas Convention and Visitors Authority
John Markham, Treasurer
Markham & Associates
LuAnn Reinders, Chapter Liaison
Tourism Office, Iowa Economic Development Authority
Dr. Charles Goeldner, Ex-Officio Member
University of Colorado
Dr. Sue Beeton, Director
William Angliss Institute
613 9479 3500
Esra Calvert, Director
Virginia Tourism Corporation
Jamie Faulkner Mageau, Director
U.S. Travel Association
Dr. Dan Fesenmaier, Director
University of Florida, Eric Friedham Tourism Institute
Dr. Sheila Flanagan, Director
Dublin Institute of Technology
 1 402 3375
Erin Francis-Cummings, Director
Bob Frohoff, Director
Nate Gieryn, Director
Office of the Governor of Texas: Economic Development and Tourism
Julie Gilbert, Director
Niagara Tourism and Convention Corporation
Wendy Kheel, Director
Los Angeles Tourism & Convention Board
Daniel Nahoopii, Director
Hawai'i Tourism Authority
Dr. Gyan Nyaupane, Director
Arizona State University, School of Community Resources & Development
Duane Vinson, Director
Click on Name to email BOD MEMBER
2016-2017 Board of Directors
CATCHING UP WITH THE ttra CHAPTERS
The 2016 ttra Chapter Achievement award was presented on June 16, 2016 at the ttra annual international conference closing dinner
Asia-Pacific Chapter named 2016 chapter of the year
The Travel and Tourism Research Association’s Chapter Achievement Award is presented to the chapter that best furthers the mission of ttra through spirit, innovation, effectiveness and creativity.
Turn the page to learn more about what the Asia-Pacific Chapter has been up to recently.
The Asia-Pacific Chapter was presented with a $1,000 cash award.
The award was accepted by Asia-Pacific Chapter President, Carolyn Childs, and Chapter Chair, Sue Beeton.
Pictured with Carolyn and Sue are: Ian Henderson (ttra Chapter Liaison), Jeffrey Eslinger (ttra President), Cody Paris (Chapter Conference Chair), and Dr. Jeff Dalley (Chapter Vice President).
Besides feeling like recognition of the hard work of the Chapter, especially our board and our founder Sue Beeton (who wrote the submission) it really gives us a strong basis to go out and promote TTRA to our region. So it will make a big difference to our region. Having so many board members present was just wonderful.
After all this excitement, we now just need to get back to making the Dubai Conference our best ever.
Chapter President -
After a quarter in which we spent most of our time putting things together this quarter felt like storming!
Firstly, we issued the Chapter’s first ever Chapter Newsletter. Under the editorship of Chapter Board Member Aaron Tham, the newsletter looked both back and forward. Founding President Sue Beeton looked back to over the long journey to setting up the Chapter, whilst we previewed our upcoming Chapter Conference in Dubai in December. We’re currently putting together the next newsletter our Conference preview edition but would welcome contributions including those from other Chapters that would be of interest and relevance to our Chapter members. Contact Aaron on email@example.com to pitch your ideas.
At our board meeting in Apri we signed off two very exciting decisions.
We created our first Chapter Awards for the conference. This is part of our ongoing process of improving and extending the value of our conferences (the Trojan Horse for engaging more people in Asia-Pacific with TTRA). Besides a Best Paper award we are excited to include a lifetime achievement award named in honour of founding President Sue Beeton. The awards will be presented for the first time in December. The best paper process is a fairly standard one but we will be putting out the call for Nominations for the Sue Beeton Lifetime achievement award very soon.
Secondly, we reviewed our finances and elected to put a portion of the profits from our Chapter Conference into a bursary for a board member to attend the TTRA International Conference each year. Travel to the TTRA International Chapter is a major investment from our region and we want to engage the board and region as widely as possible in the TTRA family. The inaugural recipient was Dr. Jeff Dalley of the New Zealand Department of Conservation and our Chapter Vice President. Jeff is a founding board member and has made extensive personal commitments to the Chapter including travelling at his own expense to all Chapter conferences – so it was a delight to award it to him. Even better it meant that we had four board members in Vail for the International Conference: myself (President), Jeff (Vice President), International TTRA Board member and Chapter Founding President Sue Beeton of William Angliss and Chapter Conference Chair Cody Paris of Middlesex University Dubai.
This proved to be important as the Conference was a stellar one for Asia-Pacific. At the International board meeting, it was confirmed that Asia-Pacific would host the 2019 International Conference which will really enable us to showcase our diverse and exciting region to the world. Then on the last night we won the coveted Chapter Achievement Award. Even better this was the first time we had submitted for the award.
Chapter President -
"The arrival of spring signals a wind of renewal for TTRA Canada; 2016 promises to be an exciting year."
Since my last update, the TTRA Canada Board of Directors held its annual spring meeting behind the walls of the historic Monastère des Augustines in Québec City; TTRA International held its annual conference way high up in the resort village of Vail, Colorado and planning for the upcoming TTRA Canada Edmonton Conference is in full swing following a great responses to our call for participation.
The TTRA Canada Board of Directors met on May 25th and 26th in Québec City to review the planning progress for the Edmonton conference. Sponsored in part by Québec City Tourism, the meeting was held at the Monastère des Augustines, a 17th century monastery located adjacent to the historic Hôtel-Dieu de Québec, which was the first hospital on the continent, north of Mexico. While remaining closely tied to the Augustinian Sisters of the Mercy of Jesus and to the hospital, the monastery has been completely renovated, blending modernism with its rich architectural and vocational heritage, to become a truly remarkable wellness accommodation centre. It was certainly an inspirational location to hold our planning meeting.
The TTRA International conference featured a lineup of very interesting speakers and timely topics, ranging from the impact of the sharing economy – such as AirBnB – on the tourism economy, to implementing a big data strategy in a digital world, marketing ROI and online panel management. Canada was well represented at the conference with 17 of us making the trek to Vail, Colorado. Québec City was unveiled as the host of the 2017 TTRA International Conference TTRA International Conference.
Finally, we are very pleased with responses received from the call to participate in the TTRA Canada 2016 conference that will be held from September 28th to 30th in Edmonton. This year’s conference case study will guide participants through a vibrant example of animating downtown spaces for tourists, showcasing the investments and efforts deployed by the City of Edmonton to re-envision its physical environment around people and experiences. Come see for yourself how research helped Edmonton redefine itself.
Stay tuned for more announcements on our line-up of keynote plenary speakers in the coming weeks.
The CenStates 2016 Conference is right around the corner (September 21-23), and being so close to Mount Rushmore, we’re expecting a MONUMENTAL conference. More details and registration may be found at www.censtatesttra.com. This year looks to be exciting with a wonderful line up of speakers from Meredith Travel Marketing, SimpleView, US Travel, TwoSix Digital, GetSmartContent, Adam Sacks with Tourism Economics and more. There will also be a sneak peak at the 2016 Focus Project Results: The Shared Lodging Economy Impact on the Central States.
The full study results will be published in 2017. And, speaking of the final focus study results, the 2015 Focus Project on “When Bad Things Happen” that focused on how destinations deal with disasters (natural, political, etc.), has been sent to CenStates members and is available upon request.
Earlier this year, the CenStates Research Committee put out a call for Case Studies focusing on the CenStates Region. Practitioners and academics were invited to submit a white paper on topics of interest to the CenStates region. These white papers will be published to CenStates members as an added perk of membership in order to help the tourism community in this part of the country learn from each other. The first case study focuses on the usage and effectiveness of hospitality visitor information (sneak peek: Print media is the preferred hospitality visitor information resource!). The second case study is an ongoing study conducted by Bentley University, Center for Marketing Technology and seeks to understand the effectiveness of tourism brochures. The third and final case study is a Visitor Profile Study conducted by Hamilton County Tourism, Inc. in Indiana—headed by our own CenStates board President, Brenda Myers. Hamilton County Tourism took the task to prove that visitor profile studies, while challenging, can be accomplished with reasonable effort and cost by small to medium DMOs. We’re excited to see the final reports on these case studies and will publish them to members as soon as they are available.
Finally, the CenStates Board will meet at the 2016 Conference this fall to celebrate a successful year and look forward to plans for 2017.
Chapter President -
Hamilton County Tourism
Peppermill Resort in Reno
The GWTTRA Board has selected the Peppermill Resort in Reno Nevada, as the site of its 2017 Conference.
The conference will be held April 5th to April 7th, 2017.
The theme of the conference will be “Finding the Right Balance”. It will include round table discussions and key industry speakers, aimed at finding the right cultural, political, social and economic mix in tourism marketing.
The program will be refined using crowdsourcing members and the Nevada state wide tourism industry to help discover key hot buttons and to recommended top speakers. Crowdsourcing was used at the 2016 Scottsdale conference with great success.
The GWTTRA Board and Conference Chair Jennifer Griswold of Travel Nevada invite you to join us for this great conference and amazing venue.
Chapter President -
Utah State University
The Hawai‘i Chapter is pleased to welcome the Guam Visitors Bureau as our new member contingent, representing a greater swath of the Pacific region. Guam will bring new perspectives on travel and tourism to TTRA, particularly in regards to island destinations.
Pictured from left to right:
Derrick Camacho, Tourism Research Associate;
Cil Dydasco, Tourism Research Assistant;
Jon Nathan Denight, President / CEO;
Ana Cid, Director of Tourism Research;
Nicolas Yasuhiro, Tourism Research Analyst.
The Hawai‘i Chapter will be hosting our annual Outlook & Economic Forecast Forum in Honolulu, Hawaii on February 2nd, 2017 in conjunction with the Pacific Asia Travel Association (PATA). The Forum includes two panel sessions and one keynote speaker who present on an array of topics from economic trends and forecasts to industry perspectives. The official lineup will be announced in the fall.
Chapter President -
Chapter President -
Louisianna Office of Tourism
SETTRA Spring Symposium session – Erick Byrd speaking
The 2016 STS / SETTRA Spring Symposium took place on April 4-6, in Baton Rouge, Louisiana. Following SETTRA’s commitment to bridge the gap between the academic and practitioner world, the traditional conference format offered programs on all three days.
This year's conference theme was 'Takin' Care of Business' and what a success it turned out to be. The SETTRA Symposium sessions began with The Power of Research. Presentations were given by Chris Klauda, STR, Inc.; Miranda White, Arkansas Dept. of Parks & Tourism; and Gustav Weibull, Discover Palm Beach Florida, who spoke about recent research and the impact it made on their organizations. Following that session, the Research Roundtable delved into lively discussions on current research topics and their implications to the tourism industry as well as current and future tourism-related research needs.
On the first full day, Erick Byrd, University of North Carolina (UNC) Greensboro, coordinated the dynamic White Paper presentations with presenters from Texas A&M University, Texas Tech University, University of Tennessee, and Clemson University. The students worked so hard on their presentations.
Chris Cavanaugh, Magellan Strategy, moderated the next to last session on the final day, which focused on Exploring Research Needs of STS Members. The panel presenters for the Research Town Hall were Dudley Jackson, South Carolina Department of Parks, Recreation & Tourism; Andria Godfrey, Georgia Dept. of Economic Development; and Shannon Gray, Gray Research Solutions. Attendees were especially interested in economic impact and how it's calculated. The session was well attended and received.
A special congratulations to the winners of the Sean McCarthy Memorial Research Grant: Bruno Ferreira, Katie Dudley, and Ladan Ghahramani. Each recipient received student research grants worth $1,000.
Chapter President -
Shannon College of Hotel Management
Chapter President -
We want to hear from you!
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a ttra LOVE STORY
By Lina Xiong
I met Rick in TTRA 2012, at Virginia Beach. I was a PHD student in Temple University, and he was a PHD student in Penn State. That was my first time attending TTRA. We ran into each other in a small group meeting, and hit it off immediately.
One thing led to another, we got married two years later and our son Darwin was born in December 2015. It has been a wonderful journey.
We are very thankful for TTRA as it brings people from different places but with similar interests together.
Discover What ttra Members have been up to...
Chris Kam Moving On from Hawai'i CVB
Aloha fellow travel researchers,
After 20 years of outstanding service to the Hawai‘i Visitors & Convention Bureau, Chris Kam is moving on to the next exciting chapter in his career. Despite juicy enticements and promises of greater glory, he's chosen instead to broaden his research experience beyond travel, tourism and airline analysis and discover the analytical joys offered by other industries. His last day is Wednesday, July 20 after which he will join a full-service Hawai‘i market research company, as their Executive Vice President of Market Insights and Development.
We've begun the search for a new Director of Market Insights. But the new person will not likely be a magician nor have the same sense of humor (your call as to whether this is good news or bad)!
Meantime, I know you'll join me in wishing Chris all the best as he embarks on his new adventure!
ttra Member Spotlight
Tourism Expert Finding New Success as Crime Novelist
Mark Okrant has written multiple crime novels set at historic New Hampshire resorts.
For almost 40 years, Mark Okrant has literally written the book on New Hampshire tourism, an experience that in the past decade he has mined to pen multiple crime novels set at historic resorts, including The Balsams, the Omni Mount Washington, Mountain View Grand, and Wentworth by the Sea.
Born and raised in New London, Conn., Okrant, 66, came north in 1979 when he was hired by then Plymouth State College to create the first academic tourism program in New Hampshire. He soon came under the wing of four leading tourism experts: Mildred Beech of the Lakes Region Association; Steve Barba, the general manager of The Balsams; Dick Hamilton, of White Mountain Attractions; and Norm Vandernoot who was with the state’s travel office.
Those individuals represented the core of the NH Travel Council, which earlier this year awarded Okrant the Dick Hamilton Lifetime Achievement Award.
Okrant has previously been recognized for his tourism research by governors Jeanne Shaheen and Maggie Hassan. He is the 1998 recipient of the Association of American Geographers’ John Rooney Award for excellence in applied tourism research and is a past-president of the international Travel and Tourism Research Association.
Currently professor emeritus and program coordinator for graduate studies in hospitality and tourism management at Plymouth State University, Okrant, who lives in Loudon with his wife Marla, was also the longtime director of the Institute for New Hampshire Studies there.
Since 1990, INHS, according to its website, has maintained the state’s tourism data base and conducted tourism research for numerous clients including the New Hampshire Division of Travel and Tourism Development.
During a recent interview,Okrant said he became an author out of necessity.
Forced by budget cuts in the late 1980s and early 1990s at Plymouth State to find a cheaper way than multiple road trips to do tourism research with students, Okrant hit upon writing a murder mystery — “Judson’s Island” —about an imaginary place off the coast of Maine. Not only did the book fit the immediate bill it was also used at universities in both the U.S. and Canada.
Okrant next wrote two nonfiction books about the motel industry — “Sleeping Alongside the Road” and “No Vacancy: The Rise, Demise, and Reprise of America’s Motels,” before realizing
that he wanted to write a commercial novel and that he wanted it set at the northernmost of New Hampshire’s Grand Hotels — The Balsams, which since then, however, has closed its doors.
After getting the OK from Barba, Okrant spent the next nine years researching and writing the novel which introduces Kary Turnell, a fedora-wearing, middleaged criminology professor at PSU and former crime reporter who just happens to be good friends with the fictional GM at The Balsams. Turnell, Okrant said, had a successful authorial debut but has since hit some serious writer’s block. He is married and faithful and while an alcoholic, is sober.
Well received, “A Last Resort,” begat a short story “Murder with a View” featuring Turnell that was set at the Mountain View Grand in Whitefield and that was later combined with another novel — “I Knew You When,” which takes places at the Omni Mount Washington in Bretton Woods — as the book “Murder at the Grands.”
Following a geographical departure to Canada in his next novel, “An Icy Reception,” Okrant brought Turnell back to New Hampshire in April 2015 with the release of “Whacked,” which finds him at Wentworth by the Sea in New Castle. That book and several of its predecessors were released by Concord-based Plaidswede Publishing and are available at retailers and online, both in paperback and in digital format.
Okrant has already written and is awaiting the releases of “Another Paradise Lost” and “Death by Lobster.” The novels are set in Rinco, Puerto Rico and Ogunquit, Maine, respectively, with the former to be published in January 2017 and the latter 10 months thereafter.
Although he declined to get into specifics, Okrant smiled and said that being acrime novelist is “somewhat profitable.” He dreams of doing a TV show about New Hampshire that focuses on tourism and of being “widely enough read that I would be recognized on the street,” promising that if he was so recognized, “I would treat that person extremely well.”
Okrant thanked his wife of nearly 45 years for being his “chief editor” and extended gratitude to the rest of his editing team: the couple’s daughters Robyn and Elisabeth and Mary Desfosses of Durham.
In addition to Barba, who made “A Last Resort” possible, Okrant acknowledged the role of Dennis Joos in his nascent writing career.
When he had doubts about “A Last Resort,” Joos, who was a co-editor of the Colebrook News and Sentinel, encouraged him and wrote an article about the novel. But unlike “A Last Resort,” which has a surprise, upbeat ending that Okrant asked not be revealed, Joos’ life ended tragically.
On Aug. 19, 1997, Joos, along with State Troopers Scott Phillips and Les Lord and district court judge Vickie Bunnell were shot and killed by Carl Drega, a resident of nearby Columbia who’d had a long-running dispute with authorities.
Dr. David L. Edgell, Sr., Professor in the School of Hospitality Leadership has published his article “International Sustainable Tourism Policy” in The Brown Journal of World Affairs (Volume XXII Issue 1 Fall/Winter 2015).
See announcement HERE.
Edgell Publishes in The Brown Journal of World Affairs
TEN IMPORTANT WORLD TOURISM ISSUES FOR 2017
David L. Edgell Sr., Ph.D.
Professor of Trade, Tourism, and Economic Development, College of Business, School of Hospitality Leadership, and Research
Scholar, Center for Sustainable Tourism, East Carolina University
Charter Member, International Academy for the Study of Tourism
Fellow, Center of Economic Excellence in Tourism and Economic Development,
University of South Carolina
Dr. David L. Edgell, Sr., Professor in the School of Hospitality Leadership, College of Business at East Carolina University
1. Importance of maintaining a destination’s sustainability regarding social, cultural, natural and built resources
2. Concerns for safety and security remain an important issue for the travel and tourism industry
3. Impact on the travel and tourism industry resulting from a global economic-political perspective
4. Responding to increased interest in potential long-term consequences of climate change impacts on tourism
5. Necessity for increased local/regional/national leadership in tourism policy and strategic planning
6. Educating users about optimizing the application of new technologies in the tourism industry
7. Resolving barriers to travel: visas, passports, airline services, fees, and delays
8. Understanding the transformative effect that tourism has on the geopolitics of socio-economic progress
9. Effect on travel and tourism from natural/human-induced disasters, health issues, and political disruptions
10. Changes in tourism demand resulting from increased travel by emerging nations
Discover What ttra Members ARE RESEARCHING...
ttra Member RESEARCH Spotlight
Subscribe to Statistics Canada's tourism statistic program newsletter
"And the Survey Says..." is a new Southeast Tourism Society (STS) benefit
Carolyn Childs has authored a white paper on China outbound for our friends at PATA where she talks about the latest changes and maturing of the market.
Download your free China report HERE.
Southeast Tourism Society conducts periodic member surveys for members only. Research panelists are comprised of STS membership and attendees of STS conferences. Currently there are 444 active panelists.
Recently, STS put out a Snapshot Panel survey on Advocacy Awareness. The biggest insights include:
Tourism organizations are most active close to home. 81% report being active on the local level, 74% on the state level, and only 29% on the national level.
To advocate, they do things like speak at local community events on tourism (88%), attend community networking events as a tourism representative (85%), and participate in local tourism awareness events (80%) (although only 55% create or host them).
Funding is the top policy concern on the state and local levels, but legislation is the top concern on the national level.
Research and educational support are the top two needs of tourism organizations in their advocacy efforts.
A newsletter has been developed by Statistics Canada’s Tourism Statistics Program to highlight travel and tourism data developments, share news of program enhancements in the works and stay connected with the data users.
The first edition of the newsletter Talking Tourism can be found here: http://ttracanada.ca/wp-content/uploads/2016/07/Tourism_Newsletter.pdf
If you would like to subscribe to the newsletter, please send an e-mail to the newsletter team.
Carolyn Childs, President, mytravelresearch.com
RIDING THE RED DRAGON: Connecting With Chinese Travellers
ttra Staff Spotlight
INTRODUCING ALEXIS KATHLEEN FAY WILDER
ANNOUNCING (ANOTHER) New Addition to the Treeline ASSOCIATES Team...
Alexis Kathleen Fay Wilder was born at 5:13 pm on June 28, 2016 weighing in at 6 lbs 14oz and measuring 19 inches.
Big congrats to Krista and her family!
Grandparents Kathy and Mike Palmer couldn't be prouder!
Danielle Brown, Administrative Assistant
Provide routine day to day administrative duties
Nicole Smith, Membership Coordinator
(t:) 248-708-8872, ext 210
Provide Member services - respond to membership-related inquiries
Manage membership database/lists
Provide routine day to day administrative duties
Kathy Palmer, Executive Director
(t:) 248-708-8872, ext 203
Serve as the Association's representative / spokesperson along with the President
Work with Board, executive committee, and ttra leadership on strategic issues / action items
Provide leadership and implementation for the annual conference and the Marketing Outlook Forum; work with conference planning committees
Drive sponsorship and partnership sales
Assist with International development
Elizabeth Pike, Conference & Event Assistant
(t:) 248-708-8872, ext 209
Provide Member services - respond to conference-related inquiries
Create / manage conference registrations
Assist with conference logistics as needed
Provide routine day to day administrative duties
Patricia Thacker, Associate Executive Director
(t:) 248-708-8872, ext 204
Work with Board executive committee, and ttra leadership to complete tasks / action items
Interface with Chapters on routine functions
Create / coordinate communications - social media, marketing egrams, eNewsletters, web postings, etc.
Coordinate / facilitate Member benefits - webinars, JTR, Listserv, ttra marketplace - and Partner benefits
Develop and implement operation plans
Step in for Executive Director as required
ttra Staff Responsibilities
With the recent Staff changes, do you wonder who you should be reaching out to with a question? Truth be told, it doesn't matter - we all work as a team - we are all happy to help!
Still curious? Main responsibilities for each ttra Staff Member are detailed below. Send us an email or call us directly or email email@example.com when you just aren't sure.
TREELINE ASSOCIATES TEAM MOTTO - Together Everyone Achieves MorE
Susan Donaven, Staff Accountant
(t:) 248-708-8872, ext 206
Manages budgeting/financial processes - purchases, payments, invoices, collections, etc.
Attends conferences to manage registration desk and volunteers
For more information on how to become a PLATINUM Partner or a GOLD Partner of ttra, please contact Kathy Palmer at firstname.lastname@example.org.
Annual Partnerships start at $7,500 for GOLD and $10,000 for PLATINUM.
Partners receive a full year of benefits.
Thank you to our Gold and Platinum Partners. Your Support is crucial to our success!
Paid Partners as of June 30, 2016.
2016 ttra APac Conference
Research for Monumental Results
September 21 thru 23, 2016
Hotel Alex Johnson by Hilton,
Rapid City, South Dakota (USA)
31st Annual Texas Travel Summit
October 10 thru 12, 2016
George R. Brown Convention Center, Houston, Texas (USA)
Finding the Right Balance
April 5 thru 7, 2017
Reno, Nevada (USA)
October 24 thru 26, 2016
Westin Beach Resort & Spa,
Fort Lauderdale, Florida (USA)
Animating Places: Making Destinations Come Alive through Research
September 28 thru 30, 2016
Sutton Place Hotel,
Edmonton, Alberta (Canada)
2016 ttra CenStates Conference
2017 Outlook and Economic Forecast - ttra Hawaii
2016 Marketing Outlook Forum
2016 ttra Canada Conference
Pushing the Boundaries: Driving Tourism Innovation & Creativity
December 2 thru 4, 2016
Dubai, United Arab Emirates
2017 ttra SETTRA Spring Symposium
2017 ttra Europe Conference
February 2, 2017
Honolulu, Hawaii (USA)
March 27 thru 29, 2017
Holiday Inn World's Fair Park
Knoxville, Tennessee (USA)
2016 TTIA-ttra Texas Research Council Conference
2017 ttra GWTTRA Conference
Embeddedness of Tourism Worlds: Towards New Frontiers?
April 25 thru 28, 2017
The University of Angers
2016 Marketing Outlook Forum
October 24 to 26, 2016
Fort Lauderdale, Florida, USA
2016 Marketing Outlook Forum - October 24 to 26, 2016
#ttraMOF16 - What you need to Know
Twenty-three miles of Atlantic beaches and 300-plus miles of Intracoastal Waterway and navigable inland canals make Greater Fort Lauderdale the "Venice of America" and yachting capital.
Six beaches (Fort Lauderdale, Hollywood, Deerfield Beach, Pompano Beach, Dania Beach, and Lauderdale-by-the-Sea) are Blue Wave Certified by the Clean Beaches Council.
In 1986, the city began a transformation process that changed Greater Fort Lauderdale from a spring-time college destination to a year-round, family-friendly retreat. The story of spring break's history in Fort Lauderdale dates back to the 1930s - and its future is continually being told, retold - and refashioned. Some of the old haunts - from hotels to bars - still are open, with proprietors keen to retell the tales of Spring Break's heyday in the 60's, 70's and 80's. Success can be seen in the caliber of shops, restaurants and hotels along the beachfront. Your grandparents, parents - even you - might not recognize the Fort Lauderdale beach made famous by "Where the Boys Are." Spring break has taken on a whole new appearance. Today, visitors include families and couples, meeting attendees and international travelers - and even a few college students.
Conference Hotel - Westin Beach Resort & Spa
FAST FACTS ABOUT GREATER FORT Lauderdale
The Westin Fort Lauderdale Beach Resort is where miles of spectacular soft sand beaches meet the far-reaching blue waters of the Atlantic Ocean. An oceanfront retreat with an inspirational setting on Fort Lauderdale Beach, it is our hope that your stay will leave you feeling refreshed and better than when you arrived. BOOK HOTEL NOW.
Join us in Fort Lauderdale, Florida for the Marketing Outlook Forum conference on October 24 to 26, 2016. You won't want to miss it! REGISTER NOW.
Join colleagues at the Westin Beach resort and spa in October to get the crucial outlook data and insights necessary to build next year's marketing plan and make long-term planning decisions.
Draft Program as of June 30, 2016
UPDATED PROGRAM CAN BE FOUND ONLINE.
Don’t Miss It... ADAM SACKS AT #ttraMOF16
Do not miss this session!
General Session | Monday, October 24, 2016 | 1:15 to 2:00 pm
The travel industry has enjoyed nearly continuous growth for more than six years. Analysts from all corners are reasonably asking how much longer this growth cycle can last. Signs of flagging demand are only amplifying the volume of these questions. Adam Sacks will survey the state of the US and global economies and share his firm’s view of the implications for the travel industry over the coming year. As in years past, Adam will also grade his own predictions made at the Marketing Outlook Forum last year.
WHAT THE ECONOMY IS TELLING US ABOUT TRAVEL PROSPECTS
Year after year, MOF attendees rate the economic outlook session at the top of their list. In 2015, the approval rating for the session soared, with over nine in ten MOF attendees indicating they were highly satisfied with the session.
"Adam Sacks does a great job on the economic front..."
There is a reason why we keep inviting Adam Sacks back... In a post-conference evaluation survey, two-thirds cited the economic outlook session as the one they'd most like to see repeated.
"Adam Sacks' forecast is the most valuable session at the Marketing Outlook Forum"
The Brave New World of Travel Behavior - A Front line Report from Peter Greenberg, CBS News Travel Editor
A multiple Emmy Award-winning investigative reporter and producer, Peter Greenberg is America’s most recognized, honored and respected front-line travel news journalist. Known in the industry as “The Travel Detective,” he is the travel editor for CBS News, appearing on CBS This Morning, CBS Evening News with Scott Pelley, and Sunday Morning, among other broadcast platforms.
The consummate insider on reporting the travel business as news, Greenberg hosts the television show, “The Travel Detective with Peter Greenberg,” airing on Public Television. The series offers 42 half-hour episodes with cutting-edge travel information and insider tips you need to know before you ever leave home, plus in-depth reports on the good, bad, and yes, even ugly aspects of travel.
His website, PeterGreenberg.com, is one of the leading travel news resources for consumers and industry insiders alike. When he is not traveling the globe, Greenberg also serves as an active volunteer firefighter in New York.
Don’t Miss It... Peter Greenberg AT #ttraMOF16
Keynote Address | Monday, October 24, 2016 | 2:00 to 3:00 pm
What focus groups won’t or can't tell you. A revealing look at the brave new world of traveler behavior:
what travelers really want and what they don't.
exposing the myths of service and standards and the pursuit of both rate and value.
the challenges and the limits of consumer loyalty.
A front line report from Peter Greenberg, CBS News Travel Editor.
Draft Program as of JUNE 30, 2016
UPDATED PROGRAM CAN BE FOUND ONLINE.
Updates on Key Consumer and Travel Markets
General Session | Monday, October 24, 2016 | 3:45 to 5:00 pm
A new addition to the International conference - will efficiently deliver the need to know information on key consumer and travel markets.
Travelers with Disabilities
Rosemary McCormack, Shop America Alliance
LGBTQ Managing Director, Greater Fort Lauderdale CVB
Founder & Executive Director, Open Doors
Moderated by Scott Russell, Director of the Research Center, LVCVA
Founder and Executive Director, World Food Travel Association
Head of Strategy Development,
Don’t Miss It...
Ted Style Session at #ttraMOF16
One of the great thought leaders in destination marketing and management will share his insights on changing trends for destinations
Expect to hear about expectations for the vacation ownership and timeshare industry from the leader of the American Resort Development Association
Moderated by Berkeley Young, President, Young Strategies, Inc.
Fresh from hosting the International Aviation Forecast Summit, this aviation industry expert will share his insights on trends in air travel
Travel & Tourism Executives Share their Thoughts on the Outlook for the Coming Year
Director of Online Research and Marketing, Miles
Howard Nusbaum, President & CEO,
Don’t Miss It... Executive round- table at #ttraMOF16
President, Boyd Group International
President and CEO,
NYC & Co
Prepare to be challenged by the man who takes research to brilliant strategy for clients and always has a thought provoking insight into the future
General Session | Tuesday, October 25, 2016 | 8:30 to 10:00 am
The Executive Roundtable at Marketing Outlook Forum brings together some of the brightest minds in travel promotion and development for a look into the trends that will shape the coming year. Each year we select a panel of experts that bring you a broad perspective and razor sharp focus on the opportunities that will bring success. The lively discussion and interaction among the panelists will reveal smart insights that will guide your planning for 2017 and beyond.
This year’s panel includes:
General Session | Wednesday, October 26, 2016 | 2:15 to 1:30 pm
Suzanne’s wrap up marks the official end of the 2016 ttra Marketing Outlook Forum. Her distillation of a wide range of topics and forecasts is much anticipated and always popular. Rather than an ending, this succinct and comprehensive presentation serves as a launching pad for the year to come. Suzanne combines her knowledge and experience with critical data and insights from Forum presentations and white papers to identify trends essential to understanding the ever-changing travel environment and what to expect in the months ahead.
the Marketing Outlook Forum Wrap Up with Dr. Suzanne Cook
Back by Popular Demand at #ttraMOF16...
SponsorsHIPS STILL AVAILABLE
For more information on conference Sponsorship, please contact Elizabeth Pike at email@example.com or call 248-708-8872 ext. 209.
CIC Research, Inc.
Paid Sponsors as of JUNE 30 2016.
§ MOF thanks our conference sponsors
What three insights were your key takeaways from the conference?
The digital landscape means there is no excuse for DMOs marketing blindly without an evidence base.
Many problems and opportunities we face as an industry are similar in each country. I found this particularly with the Visitor / Welcome Centers stream.
I am going to listen more to some of our younger tourism professionals. I think sometimes those who have been in the industry are guilty of stunting their creativity.
Many of the attendees were DMOs from within USA. Are they happy campers at the moment?
Yes. They are in the wonderful position of being funded to the extent that they can inform decisions via market research. Many DMOs work closely with their local universities. This is something that should happen more in Asia-Pacific.
What discussion topics kept coming up outside the program sessions?
ROI, ROI, ROI. Risk and disaster management was also a big topic, considering the prevalence of natural disasters.
Was lack of DMO budget a big subject?
No, because in the US there is a bed tax that directly links tourist expenditure to DMO budgets.
What were the causes for enthusiasm or optimism among DMOs you talked with?
Technology and the digital marketing space through reviews and social media sharing have allowed destination marketers to be more flexible and adapt to changing external environments.
Are DMOs up to speed on how Google’s algorithms are changing travel search results?
Yes. Most of them use progressive digital agencies whose job it is to keep on top of these things. The Vienna Tourist Board showed clear evidence of being up to speed with their amazing rebranding campaign. The Utah Office of Tourism is also doing great things in the digital marketing space.
Which sessions were you really impressed with?
I was really impressed with the Clemens Koltringer of the Vienna Tourist Board and its use of open innovation in shaping Vienna’s 2020 Tourism strategy. Also, Kara Gau for the University of Montana did a great little study on the significance of visitor spending on locally produced goods and services.
Were there any that were as dry as old bones?
I am really happy to say no! It is the first travel and tourism conference I have been to where I have learnt lots. Too many conferences now are sales pitches, which personally I find insulting. I am there to learn and I learnt all through the TTRA conference. I would highly recommend it to others.
As a result of the conference which subjects do you intend to address more in your work?
We found some amazing students doing highly innovative research. We plan to help publicize their work through MyTravelResearch.com blogs and webinars. We aim to bring new and innovative travel researchers to our members and readers.
Bronwyn White of MyTravelResearch.com reflects on the Travel and Tourism Research Association Annual Conference.
ttra International Conference
Let Young People’s Ideas in Tourism Research and Marketing Grow
#ttra16 - in pictures
Charles R. Goeldner Article of Excellence Award
Awarded to recognize the most significant work in the Journal of Travel Research during 2015.
Presented to Sara Dolnicar, Tim Coltman, and Rajeec Sharma for: Do Satisfied Tourists Really Intend to Come Back? Three Concerns with Empirical Studies of the Link between Satisfaction and Behavioral Intention.
#ttra16 - Award Winners
J. Desmond Slattery Graduate Student Research Award
Awarded Awarded to a master or doctoral student to assist with their thesis or dissertation.
Presented to Becky Liu for: Developing Effective Crisis Responses.
Travel Research Grant
Awarded to a junior researcher for the creative development of a research project, technique, or methodology.
Presented to Emily Ayscue for: Airbnb: Assessing Its Engagement and Sustainability in Athens, GA .
Keeling Dissertation Award
Awarded to a doctoral student for their completed thesis or dissertation.
Presented to Ye Zhang for: Self-Determined Travel Facilitation with Primed Mental Construal.
Best Research Paper
Presented to Ye Zhang, Peter Ricci, Ed.D., and Anil Bilgihan, Ph.D. for: Agent-Based Modeling of Destination-Based Tourist Interactice Evolution.
Best Graduate Colloquium Paper
Presented to Jennifer K. Young for: Non-Travel: The Role of Design in the Experience of Contemporary Travel .
Best Visual Paper
Presented to Jason Stienmetz and Dan Fesenmaier for: Validating Volunteered Geographic Information: Can We Really Trace Visitors Digital Footprints?
Chapter Achievement Award
Presented to the Asia-Pacific Chapter.
thanks TO our #ttra16 conference SPONSORS!
If you are a Partner, Lifetime, Organization, or Premier member, you receive complimentary electronic access to the Journal of Travel Research, a scholarly journal (six editions annually) focused on travel and tourism.
Are you taking advantage of all your membership offers?
ttra is an international organization. However, we recognize there is a great benefit to also belonging to a regional organization whose focus is centered on topics which affect a specific region or local geography. To address this Member need, we offer regional Chapters in the United States, Canada, Europe, and Asia-Pacific.
Our webinars provide the knowledge of industry experts on a long list of timely topics. As a Partner, Lifetime, Organization, Premier, or Student member, webinars are complimentary. Standard members save 50% off the non-Member rate.
ttra hosts two international conferences. Our Annual International conference, held in June, focuses primarily on travel industry research technologies and methodologies. Our Marketing Outlook Forum, held in October, focuses on market trends and forecasts. Using your ttra Member log in, all members have access to current and previous annual conference proceedings. MOF proceedings are available for purchase for non-attendees.
Journal of Travel Research
A 30 day employment posting is complimentary for ttra Partners, Lifetime, and Organization members, and our Premier and Standard members save 50% off the $100 non-Member posting fee. RFP postings are complimentary to ALL members.
The State and Provincial Research Network LISTSERV (SPRN) is a gift to the travel research community from ttra. Its aim is to facilitate real-time dialogue on issues of importance to state, provincial and destination travel office researchers. Additionally, the forum is open to those who are involved in tourism research at a national or a local level, as well as academicians and vendors. With your Member log in, all ttra members can access the searchable archived conversations of the LISTSERV. These archives are a great starting point for your industry questions.
State and Provincial Research Network LISTSERV
Career and RFP Postings
If you have any questions about Member benefits or need any assistance with your Member benefits, please contact Patricia Thacker at firstname.lastname@example.org.
Generous Conference Discounts and Proceedings
Regional Chapters and Chapter Conferences
Discounts on ttra’s international and Chapter conferences
Improve understanding of travel trends, behaviors/ motivations of your target audiences
Share research ideas and methodologies with destination peers plus university, industry and vendor experts
Informative conference sessions designed to enhance your marketing efforts that drive successful results
Stay up-to-date on the latest travel industry research through the Journal of Travel Research
Publish in the peer-reviewed JTR and present papers at ttra and Chapter conferences
Pursue grant opportunities through international and Chapter contacts
Provide students with PD experiences by taking advantage of scholarships for conference registration and membership
ttra is Unique
No other international organization of this magnitude offers 1) access to a unique membership combination of academics, practitioners, and vendors; 2) exclusive networking opportunities among these groups that result in; and 3) mutually beneficial business relationships and collaboration. All of that AND it’s brought to you with a very research-centric, world perspective that is the essence of ttra!
Network with DMOs and research professionals who purchase travel-related research
Promote your company’s capabilities with your target market of clients by exhibiting at our conferences
Increase awareness of your expertise, products and services by sponsoring scholarships, event functions, breakouts, webinars and other ttra products
Enhance your reputation by contributing to the growth of tourism marketing research
Professional status recognition in the travel and tourism industry
Identify Partners for joint marketing and research projects
Share knowledge, experience and ideas
Enjoy discounts on meetings, conferences AND webinars
Build personal contacts within the global community of ttra members
Benefit from and contribute to newsletter, social network, and LISTSERV discussions
From time to time, we hear from members that they didn't know about a ttra-specific benefit or service... this section aims to change that!
Want more information about a ttra-benefit or service, please email Patricia Thacker at email@example.com.
If you have questions about accessing the SPRN LISTSERV, please contact Patricia Thacker at firstname.lastname@example.org for further information.
Instructions for Joining the SPRN LISTSERVE
The State Provincial Research Network LISTSERV is a gift to the travel research industry from ttra. It's aim is to facilitate real-time dialogue on issues of importance to state, provincial, and destination travel office researchers. Additionally, the forum is open to those who are involved in tourism research at an international or local level. Membership in the LISTSERV is not automatic; however, accessing the LISTSERV archives is a ttra member's privilege and provides a wonderful tool for tourism research information.
If you have questions about belonging to the SPRN LISTSERV, please contact Patricia Thacker at email@example.com for further information.
In the meantime, please feel free to use the search function to search the archived conversations within the LISTSERV.
LISTSERV is a ttra member benefit. You can access LISTSERV via the member section of the ttra website. From the home page – http://ttra.com – click on the member login box (upper right-hand corner). This will bring you to a login page. Enter your email address and password. NOTE: If you do not know your password, try the standard password - ttrapass2. If that doesn’t work, please email firstname.lastname@example.org to have your password reset. A password reset email with instructions to reset your password will be sent to you (this is unfortunately not an automatic process, so please be patient). You will be redirected to the member landing page. From here you can access the SPRN LISTSERV archives.
To join, please email your request to Patricia Thacker at email@example.com.
Table of Contents
JULY 2016 - Vol 55, No. 6
Journal of Travel Research
Not Sure How to Get access To the Journal of Travel Research? Email Patricia Thacker at pthacker@ttra.COM.
Using Partial Least Squares Structural Equation Modeling in Tourism Research: A Review of Past Research and Recommendations for Future Applications
Patrícia Oom do Valle and Guy Assaker
A Mediation Model of Air Travelers’ Voluntary Climate Action
Andy S. Choi, Brent W. Ritchie, and Kelly S. Fielding
Beyond the Mass Tourism Stereotype: Power and Empowerment in Chinese Tour Packages
Ying Wang, David B. Weaver, and Anna Kwek
Conspicuous Consumption of the Elite: Social and Self-Congruity in Tourism Choices
Antónia Correia, Metin Kozak, and Helena Reis
Building Tourism Networks through Tourist Mobility
Vincenzo Asero, Simona Gozzo, and Venera Tomaselli
Designing Tourist Information Offices: The Role of the Human Factor
Jorge E. Araña, Carmelo J. León, María M. Carballo, and Sergio Moreno Gil
Unobserved Heterogeneity in Hospitality and Tourism Research
A. George Assaf, Haemoon Oh, and Mike G. Tsionas
The Imagery-Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts
Alexander Josiassen, A. George Assaf, Linda Woo, and Florian Kock
Tourism Demand Spillovers between Australia and New Zealand: Evidence from the Partner Countries
Faruk Balli and Wai Hong Kan Tsui
Cross-Strait Tourism and Generational Cohorts
Jin Young Chung, Chun-Chu Chen, and Yueh-Hsiu Lin
ONLINE FIRST ARTICLES
2022 Qatar World Cup: Impact Perceptions among Qatar Residents
A. Al-Emadi, K. Kaplanidou, A. Diop, M. Sagas, K.T. Le, and S. Al-Ali Mustafa
Revisiting Main Street: Balancing Chain and Local Retail in a Historic City’s Downtown
Stephen W. Litvin and Jennifer T. Rosene
Emergency Management and Tourism Stakeholder Responses to Crises: A Global Survey
Yeganeh Morakabati, Stephen J. Page, and John Fletcher
The Threshold Effects of the Tourism-Led Growth Hypothesis: Evidence from a Cross-sectional Model
Yi-Bin Chiu and Lung-Tai Yeh
Economic Recession, Job Vulnerability, and Tourism Decision Making: A Qualitative Comparative Analysis
Andreas Papatheodorou and Nikolaos Pappas
Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being
Uli Knobloch, Kirsten Robertson, and Rob Aitken
Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality
Dennis C. Ahrholdt, Siegfried P. Gudergan, and Christian M. Ringle
Q: 'I'm considering attending MOF. Should I be concerned about ZIKA?'
A: The Florida Department of Health (DOH) reports that there are 165 non-travel related cases of Zika. DOH believes the ongoing transmission is only taking place within a four-and-a-half square mile area of Miami Beach and a one square mile area of Little River, both in Miami-Dade county. Miami-Dade county is 20 miles south of Fort Lauderdale. While there is no cause for alarm, attendees should be aware of active Zika virus transmission and should follow steps to prevent mosquito bites. Facts about the Zika virus can be found on our ttra website.
A: Your company may hold an organizational membership, but that doesn't necessarily mean that you yourself are a member. When an organization joins ttra, they specify the names of "Linked Members" that will be associated with the organizational account. If you are not one of the Linked members on the account, you have three choices:
1) You can contact the master account holder to ask whether he/she is willing to substitute your name into the organizational membership. In doing so, your name will be added and the name of one of your colleagues will be removed.
2) You can choose to be added to the organizational membership at a annual cost of $250.
3) You can attend as a non-member.
ttra staff can help confirm the name of the master account holder and assist with any required changes. Please email firstname.lastname@example.org for assistance.
Q: 'MY Company has a corporate membership with ttra. why don't I qualify for member pricing for the annual international conference?'
Kathy Palmer, Executive Director of ttra, answers your membership-related questions.
To Submit a Question for Kathy, please email INFO@ttra.com.